GIRLSUPPS
DATE: 03/2022 -11/2022 COMPANY: GIRLSUPPS
Job Position: Operations Marketing Manager
Strategic Oversight of Development, Marketing, and Operations
Development and Execution Expertise:
- Orchestrated end-to-end development and execution, meticulously analyzing software application audits and business performance across diverse categories. These included products, shipping operations, B2B/B2C platforms (Amazon and Walmart), loyalty/affiliate programs, AI chatbot, push, and in-app campaigns, as well as email/SMS and social media initiatives.
Operational Enhancement and Employee Empowerment:
- Formulated and implemented operational policies and guidelines, fostering improved employee performance and experience.
- Conducted comprehensive onboarding and orientation processes for all new team members.
- Skillfully managed monthly marketing plans and operating budget, ensuring strategic alignment and optimal resource allocation.
Innovative Product Renovation:
- Pioneered product renovation initiatives that elevated consumer and financial value through strategic enhancements in product, packaging, and cost efficiencies.
Optimized Campaign Performance:
- Introduced A/B testing for website, social, and email campaigns, resulting in a remarkable [40]% improvement in click-through rates (CTR).
Efficient Multi-Seller Channel Management:
- Effectively managed multi-seller channels, streamlining workflow processes through integrations on various platforms. This integration facilitated seamless customer order flow to multiple warehouses for efficient fulfillment.
- Successfully reduced operational costs by an impressive 70% through strategic improvements in software applications, renegotiated shipping rates, and the integration of Shopify eCommerce apps.
Results
This multifaceted approach led to a harmonized and optimized operation, positively impacting both efficiency and cost-effectiveness.