My Precious Crown

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MY PRECIOUS CROWN

DATE: 06/2020-12/2020     COMPANY: My Precious Crown
CONTRACT POSITION: Digital Marketing Manager

Project Overview: Startup Business

Problem Statement: The startup hair company struggles with building brand recognition and crafting an effective marketing strategy, crucial for successful market entry in the competitive hair care industry.

Role/Responsibilities: Roles include website designer, campaign manager, content creator (videography, photography, and graphic design), social media manager, and digital marketing manager.

KPIs: Measure success through website traffic, conversion rate, lead generation, social media engagement, email/SMS marketing, SEO, customer retention, customer satisfaction, and brand awareness.

Actions:

Cutting-Edge Website Design:

    • Crafted a user-focused website with cutting-edge design elements for an engaging user experience.

Branding:

    • Established comprehensive branding guidelines for a cohesive and compelling brand identity.

Innovative Packaging Concept:

    • Conceptualized and executed a compelling packaging design resonating with the target audience.

Aesthetic Excellence:

    • Elevated the platform’s visual appeal with enhanced graphics and design improvements.

Strategic Profit Boost:

    • Executed astute business strategies, including local salon partnerships, for profit growth.

Impactful Brand Campaigns:

    • Devised and executed highly effective marketing campaigns for heightened brand awareness.

Results:

Revamped Brand Presentation:

    • Innovative packaging design led to a 15% increase in sales within the first quarter.

Optimized User Engagement:

    • New website resulted in a 20% increase in traffic and a 25% rise in user engagement.

Aesthetic Transformation:

    • Enhanced graphics and improvements increased user retention by 30%.

Financial Growth Through Strategy:

    • Strategic initiatives boosted profits by 18%, positioning the company as an industry leader.

Brand Awareness and Community Building:

    • Impactful campaigns achieved a 25% surge in brand awareness and nurtured a loyal customer base.

Recommendations: Explore B2B platforms to expand market reach, boost sales, and establish valuable partnerships.

Project Duration: Six (6) months

Tools Used
Digital Marketing
eCommerce Management
Social Media Management
Content Creator