COCA-COLA
DATE: 04/2022-04/2023 COMPANY: COCACOLA
CONTRACT POSITION: eCommerce Project Manager
- Implemented and managed tools to proactively detect data record errors, maintain data integrity across channels, and sync tools on a catalog of over 20,000 SKUs.
- Managed all aspects of the product databases, which encompassed tasks such as uploading products onto the website complete with images, detailed product descriptions, pricing information, meta tags and descriptions, keywords, and the organization of warehouse product bin locations, all accomplished through proficient use of Adobe Creative Suite and Commerce
- Assisted with photo shoots, created campaign collections, and merchandise shop for best-selling opportunities.
- Performed UX review and implemented comprehensive data-driven strategies that will optimize the site and the checkout experience.
- Conducted keyword research, on-page optimization, link-building activities, and SEO-optimized content, leading to increased organic search traffic.
- Performed comprehensive SEO optimization by updating URL structures, refining meta descriptions, enhancing meta titles, optimizing H1 tags, and strategically fine-tuning keywords for maximum visibility and impact.